Telegram Advertising: Possible Options and Implementation Methods

The Telegram messenger has been actively developing for quite a long period of time, having received consistently high rates of recognition and demand from millions of people around the world. Thus, according to statistics, it entered 2025 with almost a billion active users, but this figure continues to increase. It is widely used by ordinary people for personal correspondence and communication, information channels, posting current news, educational and entertaining content here. But Telegram has won even more attention from business representatives. They launch their communities here, create online stores, connect chat bots for better customer service and more.

That is, during its existence on the market, Telegram has turned into a platform with a huge target audience. Here you can organize the most effective interaction with potential buyers, improve the level of service. And it is quite natural that such an advanced and popular platform should not be underestimated as a basis for launching advertising campaigns.

In today's review, we will dwell in detail on what advertising in Telegram is, what benefits a business can get from it. We will get acquainted with the main varieties, their features. We will pay special attention to such a solution as Telegram Ads. In particular, we will highlight the advantages and disadvantages of this solution. We will describe in detail what format of advertisements can be used in this case and how much it will cost to launch such advertisements, we will talk about what targeting options can be used here and how to correctly implement the upcoming work. We will provide a number of recommendations that will help you pass moderation in Telegram Ads without problems, as well as optimize the cost of advertising. So, first things first.

Why is it worth using Telegram as an advertising platform?

Telegram is an extremely popular messenger that allows you to build business communications, personal communication. Also today there is a huge number of information groups, news channels, most of which have already managed to get a lot of regular subscribers. At the same time, the messenger's audience has been steadily growing for several years now and this trend is not decreasing, and the number of active users, as we have already said above, is approaching 1 billion.

If we take into account all these features, we can confidently say that the popularity of Telegram and its extremely large user audience is what allows us to solve a number of key tasks facing every business. In particular, we are talking about the following points:

• Increasing brand awareness in the market. You will be able to target your advertising to a specific audience, increasing its effectiveness and optimizing advertising budgets.
• Attracting the attention of a new audience. This platform is ideal for launching a sales funnel, providing comprehensive control over the implementation of each stage.
• By paying due attention to the development of personal business channels in the messenger, you will be able to ensure coverage of a multi-million audience and stimulate it to interact with your brand.
• Improving conversion rates, since the effect of launched advertising campaigns in Telegram will be higher. The messenger improves the interaction of a potential buyer and a business, which has a positive effect on the level of trust and stimulates sales.
• Simplification of upcoming work, increasing its efficiency and the level of satisfaction from the user audience due to the connection of the Telegram bot.
• Using different formats and advertising options, combining them with each other, using official and unofficial channels.

Practice shows that advertising in Telegram is accompanied by minimal “noise”, typical for other messengers and social networks. It is better perceived by the target audience, does not cause negative emotions or denial. As a result, all this increases its effectiveness and allows you to convey information to the audience more accessible and simple. Moreover, you will be able to easily track the results of launched campaigns and, if necessary, make adjustments to increase their effectiveness.

As we have already mentioned, advertising in Telegram can be unofficial and official. In the first case, we are talking about the so-called seedings, that is, advertising publications, space for which can be purchased directly from the owners of the channels themselves. Official advertising in Telegram is presented in the form of small ads that are published under the main messages. To launch it, business representatives do not need to contact the channel owners. In this case, the entire process will be implemented through a special advertising tool of the Telegram Ads messenger.

Now let's take a closer look at the features of the variety of unofficial and official advertising in Telegram.

Unofficial advertising in Telegram: main types

Unofficial advertising in Telegram is advertising that is launched by the advertiser in channels, chats or bots belonging to third-party companies or individuals. Most often, this solution is often used within the framework of affiliate marketing: channels are selected that correspond to your topic or work in related areas. The essence will be that you will need to find a suitable channel, contact its owner and agree on advertising placement. After agreeing on all the conditions, it is important to prepare the ad itself, which will meet both your requests and the requirements of the channel itself. But in any case, the publication will be yours, that is, you will be able to influence it: nothing that is not suitable for you will be posted.

Depending on where exactly your advertising will be posted in the Telegram messenger, the following types are distinguished:

1. Advertising in Telegram channels.
2. Advertising in Telegram bots.
3. Advertising in Telegram chats.

Let's get acquainted with the features of each option in more detail.

Features of advertising in Telegram channels

In order to place an advertisement for your business in the messenger channels, you will need to contact the owners of these sites directly or the specialists who are engaged in its promotion. You can also implement this through specialized exchanges. The first option will be more convenient if you do not plan to cover a huge number of channels, while the second is suitable for mass launch of ads. But in any case, it is very important to choose the right channels. You should definitely not trust the assurances of the owners, since many of them use statistics manipulation and launch bots.

Therefore, it is better for you to use specialized services and get clear, reliable information about a particular source and, based on it, make a decision on further cooperation. In particular, you should pay attention to the number of unique views of each publication, the type of audience represented on the channel and the dynamics of the increase in the number of subscribers. You should also estimate the approximate cost of each subscriber and how often advertising posts appear in the feed. It is also very important to consider audience engagement. It is determined based on how actively people interact with the content, leave comments and likes on it. If, as a result of the checks, you see that the main indicators are close to zero, but at the same time the channel has hundreds or even thousands of subscribers, then we can say with confidence that bots are used here. That is, we simply throw such channels out of consideration.

Before launching such advertising, take into account the following recommendations:

• Any advertisements work better in open communities, not in closed ones;
• Evaluate the number of reposts of publications, since this parameter is no less important than the number of active subscribers;
• Think over your advertisement very carefully: it should indicate a solution to those tasks and problems that are relevant to the user audience;
• Do not hesitate to bargain, ask for a discount of about 20%: most channel owners inflate the price of advertising by this amount;
• Be sure to provide for the translation of the text into the local language, and also adapt it to each audience: promoting the same post in different groups will not give the desired effect in practice;
• Write down all your purchases and the results obtained, since this is the easiest way to identify the most effective channels and improve the quality of the campaigns launched in subsequently.

We would also like to draw your attention to the fact that today advertising in Telegram channels is launched in such formats as 1/24, 4/48 and 6/72. In such marking, the first digit indicates the number of hours that your ad will be published in the TOP before its place is taken by a new post. The digit after the separator is the total time your ad will be on the channel. It is also indicated in hours, that is, the ad can be in the channel for a day, two or three.

Advertising in Telegram bots

A Telegram bot is a specially created account that will operate under the control of an appropriate algorithm configured to solve a particular problem in automatic mode. Their functionality includes searching for information, providing answers to classic or the most popular user queries, selecting product items in accordance with the wishes of a potential buyer, etc. If you decide to use a Telegram bot to launch advertising campaigns, you can publish your ad in:

• Private messages. Your subscribers will regularly receive informational announcements containing relevant links, for example, to a category of promotional products. But in this case, it is very important to offer customers a truly useful product, a valuable benefit for them. Otherwise, the effectiveness of such advertising will be too low. Moreover, it can irritate the target audience.
• Chats. In this case, the ad will be displayed to users at the moment they connect to the chat. Most of it is embedded directly into the welcome post. The main requirement for such ads is maximum brevity. Here, literally in a few words, you need to outline the essence of your ad.
• In the bot. This option is used when the advertising campaign aims to attract the attention of as many target audiences as possible. In this case, the corresponding algorithm is initially configured. A mandatory condition for showing ads to the client will be the user's subscription to the channel. In practice, a similar solution is implemented in movie search chats.

If you decide to use bots, then most of them will have to be searched for manually. To do this, use key queries that correspond to the business topic.

Advertising in Telegram chats

Today, group chats in the Telegram messenger are actively used to develop a community around a particular brand or a specific product. Advertising here should be used to promote mass media presented in the online environment, various game services. Thanks to chats, advertisers will be able to receive feedback from potential customers, literally in real time provide answers to user questions, etc.

But as in the previous version, it is very important to choose the right chat for interaction. We will not repeat ourselves, but here you should follow the same rules that we have already discussed above. But the following recommendations will help increase the effectiveness of advertising in Telegram chats:

• Determine what exactly you can offer your potential clients. It should be something valuable, interesting for them. As an option, these could be additional discounts when purchasing your products, services, interesting information that will be difficult to find on other sites, some interactive activities, etc.
• Think through your advertisement down to the last detail, make it such that it stands out effectively from the general background, attracts the attention of potential buyers.
• Think about how you can encourage your visitors, clients who will leave reviews about your cooperation, comments and actively engage with your business in general.

Before choosing such advertising, you should understand that it is very important to organize the constant availability of your company's representatives to the audience. That is, if questions come in, you or your employees should answer them as quickly as possible, which will increase the level of satisfaction of potential customers, and along with this, the effectiveness of advertising.

Official advertising in the Telegram messenger

In this case, we are talking directly about advertising, which will be implemented using the built-in tool of the messenger. We have already said that this is Telegram Ads. With its help, channel owners on the platform will be able to monetize their content using ads. The essence of the whole idea is that advertisers simply buy advertising space, and the income received from this will be distributed between the channel owner and the platform itself. Most use a 50/50 distribution. To implement this idea, the toncoin cryptocurrency is used, based on the TON blockchain. As a result, payments are very fast and are highly transparent.

The process of creating an advertisement is also carried out through the official Telegram Ads platform. Here you can customize the parameters of the target audience, optimize the campaign for maximum results. As a result, the advertisement will be displayed to all those people who have not subscribed to a premium subscription. That is, the reach will be quite impressive. Thanks to this solution, advertisers are highly likely to achieve their goals, and Telegram channel owners receive additional profit. This approach fully justifies itself in practice, since the modern messenger ecosystem is very developed and continues to improve.

Now we will dwell in more detail on other features that must be taken into account if you plan to work with Telegram Ads in the future.

Strengths and weaknesses of Telegram Ads

Like any other method, this has its advantages and disadvantages. And we will begin our acquaintance with Telegram Ads directly with the main advantages. Here it is worth highlighting:

1. Ensuring impressive coverage of the target audience, retaining the attention of regular customers and attracting new ones. This is largely ensured by the fact that advertising begins to be displayed in the most relevant places. It is seen by a huge number of messenger users. That is, if you want to increase the recognition of your brand in the market, then you can safely rely on Telegram Ads.
2. The advertisement itself looks quite unobtrusive, does not irritate the audience. It fits harmoniously into the content, does not distract from the main information. In addition, users here are more free to contact business representatives. This aspect will be very relevant in the conditions of the modern market, where in most product niches the competition is becoming more and more intense. In order to stand out from the crowd, business representatives actively use Telegram Ads in practice.
3. We are talking about advertising that is as close as possible to the topic of the channel. Thanks to this, you can be sure that the ad itself will be relevant to the interests of the user audience, which increases the chances of effective monetization. Also, do not forget that the Telegram Ads algorithms are configured in such a way that they effectively select places to display ads. This significantly increases the chance that your ad is seen by an audience that is already initially set up to buy your goods or services. This eliminates the empty spending of the advertising budget and justifies every penny of the invested funds.
4. The ability to set the most precise targeting in the settings. This is precisely what ensures the highest possible results for the campaigns you launch. Your ad is initially targeted at interested people. You can use demographic data, behavioral factors, interests, and many other characteristics as the main points when setting the parameters of the user audience. Thanks to the availability of different targeting settings formats, you can ensure high advertising performance in each individual region.

Now, directly about the disadvantages. The first thing I would like to draw your attention to is the limited number of characters. We will later provide the basic requirements for such ads, but now we will note that the maximum possible length is 160 characters. This is not enough to tell about your company or a particular product, reveal its values, make potential buyers place an order or at least ask for a more detailed acquaintance. This disadvantage will be especially noticeable in comparison with other advertising options used on the market today. Another disadvantage is its rather high cost, but we will talk about how critical this indicator is a little later.

Basic requirements for the format of advertisements in Telegram Ads

The first thing we will pay attention to is the length restrictions. Your advertisements must contain no more than 160 characters. But at the same time, you will be able to add an image, video or links to websites, a phone number, which will ultimately be clickable. That is, the user will only need to click on it to immediately receive a call. We would like to draw your attention to the fact that when specifying the number, you will need to use a hyphen. Also, you do not need to add an international code here.

It is also important to understand that the platform prohibits the use of any formatting options, be it italics, bold, capital letters. Also, the service will not allow numbered and bulleted lists, hanging lines. It is forbidden to separate letters in a word with spaces or alternate uppercase and lowercase letters. It is not worth mentioning, but it is still forbidden to use swear words, including asterisks that hide part of the letters. The messenger's advertising platform also imposes strict requirements on the very meaning of the ads. In particular, it is important that the audience understands your message, that is, what you are offering them. To do this, you need to avoid vague phrases, omissions, or, conversely, writing the same words several times.

Telegram Ads also has restrictions on the categories of advertised products. Here you can run ads dedicated to any product, with the exception of:

• casinos, gambling;
• politics;
• medicines, dietary supplements, medical services in general;
• alcohol, tobacco, narcotics;
• financial pyramids, microloans and other financial services related to “harmful”;
• fast food and fast food chains;
• distribution of goods protected by copyright, plagiarism;
• malicious software, including hacking programs;
• weapons, explosives;
• content containing shocking facts, violence, hatred, discrimination, sexual scenes;
• misleading advertising, clickbait titles.

Think through all the details of your ad as carefully as possible so that you don’t have to redo anything later and launch it as quickly as possible.

Options for setting up targeting in Telegram Ads

Today, Telegram Ads provides two main ways to launch targeting:

1. By users.
2. By channels.

The channel topic is determined by the platform depending on what materials are published on it, and the interests of users are determined by the channels that they view. In total, today Telegram Ads provides a breakdown into more than 40 categories of interests and topics, which will make it easy for every business representative to choose the best option.

If you work in a local niche, then it is additionally worth using GEO targeting. You simply specify the appropriate location in the settings, and then the platform's algorithms will make a selection. Moreover, you can launch personalized advertising in different locations, and then track its effectiveness, identifying those regions where the audience has a higher interest in your products and services.

If you are targeting an audience that has moved from one country to another, then you can use a combination of geolocation and language. As a result, people will see targeted advertising in their native language, even if they are in another country. Alternatively, a similar solution should be used to promote online courses. Setting up interest targeting does not involve linking to specific channels. In this case, irrelevant interests will be automatically removed from the display.

Another targeting option that you want to set up is by audiences. This will allow you to launch retargeting campaigns and set up a personalized message to customers, which will be especially useful in the case of stimulating them to repeat orders. But in this case, it is very important to make sure that you comply with the Law on the Protection of Personal Data.

We would like to draw your attention to the fact that it is not possible to simultaneously launch targeting by users and by channel topics. But there is a little trick that will allow you to bypass this limitation. In particular, we are talking about launching two identical ads, one of which will be configured for users, and the second - directly for channel subscribers. But in this case, you should understand that they will compete with each other for impressions in those channels that the system will determine as suitable for each of the options, which can lead to an increase in the cost of advertising.

If you focus on channels, then create a selection of those sites whose audience will match your requests, but when targeting users, you can already choose geolocation, language, and user interests. You can also delete interests or audiences that are irrelevant to you, which will optimize the strategy. If you want to target specific users, such as those who have already collaborated with you, then when targeting, you can specify a phone number registered in Telegram.

In any case, you will be able to track the statistics of each advertising campaign you launch, determine its effectiveness, and make adjustments. As a result, you will be able to determine those solutions that will be the most effective in your case. This means that you will get the most out of such advertising within the allocated budget.

Recommendations for passing moderation in Telegram Ads

Your ad in Telegram Ads will not be launched until it passes the moderation stage. If this process drags on for too long, if you do not like its results, then you will simply lose time and the funds invested in development. Your plans will also be disrupted, which is especially relevant in cases where the ad was needed literally “yesterday”. In order to minimize such risks, use our advice:

• check your ads for grammatical and punctuation errors: reread the text more than once, paying attention to literally every letter;
• do not overuse exclamation marks, since the site reacts extremely negatively to any display of emotion: everything here must be professional and concise;
• do not use hackneyed words, exaggerations "best", "excellent", "greatest" and the like: they do not carry information content, but your limit of 160 characters is small anyway;
• when writing the brand name, it is better to use Cyrillic, if this is provided for by you;
• avoid an abundance of abbreviations, slang, "niche" words, because they can make the content of the ad difficult to perceive, or even completely incomprehensible: the platform is highly likely to reject such;
• Telegram Ads often blocks ads that describe open financial benefits: Focus on reasonable and direct offers.

Use these tips, and you can minimize the likelihood of rejection and editing of your ad.

What about the advertising scene in Telegram?

The price of advertising in Telegram directly depends on the format of its placement and the methods of launching you choose. Today, most small businesses rely primarily on unofficial advertising in order to save their budget. Here, the most appropriate and convenient from the point of view of implementing the solution will be working through special exchanges. That is, you post your offer, and the owner of the channel who is interested in it accepts it. In this case, the minimum budget starts from €1500, but you also need to take into account the exchange commission, which in some cases can reach 20-30%. But here everything depends on the subject of advertising. As an option, for the cryptocurrency sector it is 30% today, for educational organizations - 25%, for real estate - 20%. That is, the costs of launching such an advertising campaign will ultimately be higher than it seemed initially.

We will not consider the option of direct cooperation with the owners of Telegram channels here, since everything is individual here and depends on how favorable tariffs you can agree on personally. But in this case, it is important to understand that all the work associated with the selection of a reliable partner will be your responsibility, which in turn will require additional time and effort.

And now about how much it will cost to place official advertising through Telegram Ads. This platform operates on the Cost Per Mille (CPM) principle, that is, its price will be calculated based on 1000 impressions. An additional classification is provided here depending on what ad format you plan to launch. In particular:

1. Regular text ad. Its cost per 1000 impressions is €1.5.
2. A Premium ad containing emoji. Here the cost per 1000 impressions is €1.8.
3. An ad with a website or channel logo. This format will cost you €1.95 per 1000 impressions.
4. A Premium ad with emoji and pictures. The cost per 1000 impressions in this case is €2.25.

As you can see, the prices here are quite reasonable and justified. And, in principle, they meet the needs of most business representatives. But the main problem is that to launch official advertising, you will initially need to make a deposit of 2 million euros. Half of it will be used directly to launch advertisements, and the second part — this is a kind of deposit that will be returned over time.

To optimize advertising costs in Telegram, it is recommended to test different options for ad settings, creatives. That is, you should constantly monitor the effectiveness of each company, and subsequently scale those bundles that show the best results in practice. Focusing on the requests and pain points of the user audience works great. That is, you must show that you understand people's problems and offer the best solution for them. If you cannot yet afford to invest good budgets in advertising, then bet on small channels filled with high-quality content. The CPM indicator at this stage will be low, but the audience will constantly increase. It is better to select the channels manually, focusing on their quality and target audience indicators. Let us remind you that you should throw out of consideration all those sites where bots were used to boost the number of subscribers.

A comprehensive analysis of your closest competitors will help significantly in developing high-quality advertising strategies and optimizing your budget. See which solutions are not used in practice, which of them give good results, and which fail. This will allow you to choose a good strategy for yourself with minimal time and effort.

Summing up

Over the years of its work on the market, the Telegram messenger has evolved from a small service into a powerful platform that has united a huge number of users and business representatives. It also offers unique opportunities for launching advertising campaigns. In today's review, we talked about all possible options for placing ads, current trends, nuances and features of this process. The information provided will help you navigate this diversity and choose the option that will be optimal for your business, including in terms of ease of launching prices. Use our recommendations so that this process goes as quickly and efficiently as possible and gives excellent results in practice.

Additional assistance in developing advertising campaigns, analyzing competitors, monitoring local markets will be provided by mobile proxies from the MobileProxy.Space service. Connect them to work to effectively bypass any regional restrictions, ensure stability and functionality of work with a large number of channels without the risk of being blocked by the site, maintain high levels of privacy and security of work on the Internet in general.

You can learn more about what this mobile proxy is, test the product for 2 hours absolutely free of charge, and evaluate available tariffs at the link https://mobileproxy.space/en/user.html?buyproxy.

Share this article: